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DIGITAL CAMERAS
www.hasselblad.com
CWD II
The standardlm-winding crankcaneasily bereplaced withthe
WinderCW,providingthe503CWDIIwithbothautomaticwinding
aswellasremotecontrolcapability.Thewindercanbecontrolled
manuallyorremotelybycableorIR.WiththeWinderCW,thecam-
era’sergonomicsareparticularlysuitedtohandheldphotography.
Thewinder/gripalsocomesinhandywhenturningthecamera90
degreesforverticalshots.
The503CWDIIcanbeusedtogetherwithanyoftoday’slenses
from40to150mmfocallengths.AlllensesaremadebyCarlZeiss,
theworldsleadingopticsmanufacturer.ThankstoCarlZeissT*
anti-reectioncoatingandinternalstraylightreductiontreatments,
these lenses produce unbeatable image contrast and color satura-
tion–superiorquality,ultimateexibility,andnocompromises.In
addition,thereisalargechoiceofgreatqualitypre-ownedVlenses
lenses on the market which remain compatible.
The built-in ash control
system (TTL/OTF) turns ash
photography into child’s play
when used with a compat-
ible ash. A sensor measures
the light reected offthe lm/
sensor surface and automati-
callycontrolstheashprecisely
toprovidetheperfectexposure,
regardless of the lens focal
length or lighting conditions.
The 503CWD II is also incred-
iblyeasytofocus.Thefocusing
screen is large, clear and bright
and features a micro prism and
split-imageviewnder.
The Hasselblad 503CWD II is
the ideal choice for those requir-
ing the optimum versatility to
take on both digital and analogue capture, whether in the studio
or on location. A medium-format solution is perfect for those who
aren’twillingtosacriceimagequalityandreliabilitywhenshooting
digitally–thesensorsusedbyVSystemdigitalbacksareupto
twicethesizeofthosein35mmcameras,providingmorepixels–
for better resolution and larger pixels for less image noise, better
dynamic range, and improved detail especially in highlight and
shadow areas.
UniqueHasselbladRGBcolors
Colormanagementsolutionshaveinthepastimposedlimitations
on professional digital photographers, because of the forced choice
of aspecic colorproleto suitthe job:capturing variousskin
tones,metals,fabrics,owersetc.Tocombatthis,Hasselbladhas
developedanew, powerfulcolorproleto beusedwithitsFlex-
Color/Phocusimagingsoftware.WorkingwiththenewHasselblad
RGBcolorproleenablesyoutoproduceoutstanding,reliableout-
of-the-box colors, with skin tones, special product gradations, and
otherdifcultcolorsreproducedeffectively.
Toimplementournewuniquecolorswehavedevelopedanew
Hasselbladrawleformatcalled3FRAW(3FR).Thenew3FRAW
leformatisdesignedtoensurethatimagescapturedonHassel-
bladdigitalproductsarequickly,effectivelyandsafelystoredonthe
availablemedia(CFcard,ImageBank-II,etc).Theleformatincludes
lossless image compression
saving 33% of storage space.
Combined with the architecture
of the Hasselblad camera, this
allows for capturing up to 35
shots per minute.
The 3FR le denes the
colors in the Hasselblad RGB
color space with its out-of-the-
boxquality,andusedinPhocus
it removes both the need for
experimenting with different
color proles to get optimal
colors and the need for selec-
tivecolorcorrections.
3FR les can be converted
directlyintoAdobe’srawimage
format DNG (‘Digital NeGa-
tive’),bringingthisnewtechnol-
ogystandardtotheprofessionalphotographerforthersttime.
TheDNGleformatenablesraw,compressedimagelestobe
openeddirectlyinAdobePhotoshop.Thisallowsphotographersto
operatequicklyandefciently,reducingthe“downtime”takento
processimagedataandenablingnalimagestoreachtheclient
morequickly.Hasselbladimagelescarryafullsetofmetadata,
includingcaptureconditions,keywordsandcopyright,facilitating
work with image asset management solutions.